Indonesian audiences have a razor-sharp wit. Some of the most popular videos in the country are parodies of political news, celebrity scandals, or the absurdities of daily life. In 2024-2025, the trend of "AI voice dubs" has taken over, where creators use voice modulation to make President Jokowi or rich socialites sing pop songs or roast netizens.
have transformed e-commerce into a form of entertainment, with 56% of internet users engaging with live-streamed shopping events. OTT and Streaming : Local platform