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Rory Sutherland's "Alchemy" argues that businesses often fail by ignoring the irrational "psycho-logic" of human behavior in favor of purely rational, data-driven models. The book highlights that psychological value and perception frequently outweigh physical utility, advocating for solutions that embrace human irrationality rather than attempting to eliminate it. Access a summary on Shortform. alchemy rory sutherland pdf exclusive

: Available at HarperCollins Publishers for $19.99 $15.99 . Discover "Alchemy" by Rory Sutherland — Exclusive PDF

Rory Sutherland’s Alchemy: The Surprising Power of Ideas That Don’t Make Sense alchemy rory sutherland pdf exclusive