The entertainment conglomerates in Seoul are watching the trend with a mixture of fear and greed. We are already seeing the industry try to "co-opt" this energy.
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The world of Korean amateur entertainment and media content has exploded in recent years, captivating audiences both domestically and internationally. Dubbed as "02 entertainment" (with "02" referring to the area code of Seoul, Korea), this phenomenon encompasses a wide range of content created by amateur producers, writers, and performers. The entertainment conglomerates in Seoul are watching the