Campaigns against issues like gender-based violence (GBV) must foster a culture of transparency
Twenty years ago, an "awareness campaign" usually meant a ribbon, a pamphlet, and a PSA featuring a somber narrator. While effective for recognition, these campaigns often lacked emotional resonance. The audience understood that a problem existed but felt no personal connection to it.
To avoid sensationalism or re-traumatization, campaigns must follow ethical guidelines that respect the storyteller's agency. The many therapeutic benefits of writing about trauma
Here are some useful posts about survivor stories and awareness campaigns: