Personalities have become brands, influencing fashion, politics, and consumer habits more effectively than traditional advertisements. 3. The Power of Intellectual Property (IP)
“Is she okay?” COMMENT 2: “This is the most real thing I’ve ever seen.” COMMENT 3: “That’s not acting. That’s trauma.” jenniferwhitexxx
To understand the present, we must look to the past. For much of the 20th century, were governed by scarcity. Three major television networks (ABC, CBS, NBC) dominated prime time. Movie studios released blockbusters only in theaters. Music was sold as physical albums. Consumers had limited choices and little control over when or where they consumed content. Personalities have become brands