Aviva frequently sponsors massive community funding competitions (like the Aviva Community Fund) or free educational resources for sports and youth development.
The phrase "Aviva Rocks Free" isn't an exaggeration. It is a grassroots review from thousands of customers who are stunned that a traditional insurer has finally built a digital product that rivals Monzo or Revolut—without the monthly subscription fee. aviva rocks free
And Aviva took it.