Punk is defined by the "Do It Yourself" mentality. Keely has frequently taken the reins of her own branding and production, mirroring the independence of underground band culture.
So, what's behind the Game Over Punk phenomenon? According to Keely himself, the character's success can be attributed to his willingness to push boundaries and take risks. "Game Over Punk is all about embracing your inner weirdo and having a good time," Keely explains. "I wanted to create a character that would make people laugh, but also inspire them to be themselves, no matter how weird or quirky they may be." ryan keely game over punk
Here is a write-up on the scene, its aesthetic choices, and its place in the genre. Punk is defined by the "Do It Yourself" mentality